May 16, 2005

ISSUE 1063

SHARPEN SALES STRATEGIES AT FFVA 2005

Reaching consumers and protecting your PACA rights are the topics for a 2-hour interactive session at FFVA's 62nd Annual Convention. Leaders from major retailers and marketing companies share trends on adding value, packaging, promotion and satisfying demanding consumers.

To help keep PACA working for you, the marketing session will feature insights from PACA authorities on negotiating paperwork and inspection terminology. Covering marketing from both the shipping and selling angles, this is a workshop that can save and make you money.

Mark your calendar for September 25-27 to attend FFVA 2005 at ChampionsGate near Orlando. Registration begins in June. For more information now, contact Martha Tucker at (321) 214-5200 or email at ffvaconvention@ffva.com.


ALSO IN THIS WEEK'S RAP-UP

LEADERSHIP INSTITUTE ANNOUNCES AWARDS

SHARPEN SALES STRATEGIES AT FFVA 2005