ISSUE 1081 PBH AND WAL-MART CONTINUE FRUIT AND VEGETABLE PROMOTIONS Shoppers
visiting
approximately
1,700
Wal-Mart
Supercenters
and
Neighborhood
Markets
on
October
8
will
be
offered
special
activity
books,
stickers,
point
of
sale
materials
and
recipes
designed
to
make
learning
about
and
eating
fruits
and
vegetables
part
of
Halloween
fun.
The
"Treat
Yourself
to
Good
Health"
promotion
is
part
of
a
series
of
quarterly
5
A
Day
The
Color
Way
"retailtainment"
events
being
delivered
to
consumers
through
an
alliance
between
Produce
for
Better
Health
Foundation
(PBH)
and
Wal-Mart. Previous
events
featured
the
Fantastic
Four,
Peter
Rabbit
and
friends,
Shrek
2
characters,
and
Marvel
Super
Heroes
including
Spider-Man. ALSO IN THIS WEEK'S RAP-UP (Members-Only articles are indicated in bold.) |
|
