NOVEMBER 28, 2005

ISSUE 1091


FDACS, RETAILER TO PROMOTE FLORIDA PRODUCTS IN CENTRAL AMERICA AND CARIBBEAN

Florida Agriculture Commissioner Charles Bronson announced November 14, that the Florida Department of Agriculture and Consumer Services (FDACS) will enter into a joint marketing program with PriceSmart, Inc., to feature Florida agricultural products in several of the company's Central American and Caribbean warehouse clubs. The pilot marketing program is part of an effort to help Florida growers expand into markets following the recent adoption of the Central American Free Trade Agreement, or CAFTA-DR.

The program includes a variety of Florida commodities that will be featured in store displays and through product demonstrations. The clubs will increase their orders of Florida products in advance of the promotions to handle the anticipated boost in sales.

 

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