ISSUE 1091
"Go
Wild With Fruits and Vegetables," is the message that will reach millions
of consumers December 3 in Wal-Mart Supercenters and Neighborhood Markets throughout
the country. Produce for Better Health Foundation
(PBH), joined by health-minded sponsors, is teaming with Wal-Mart to host a one-day
retailtainment event featuring characters from DreamWorks Animations SKG™
Home Entertainment's "Madagascar," released on home video November 15.
The promotion will encourage families to "Go Wild With Fruits and Vegetables"
by eating a colorful variety every day.
ALSO IN THIS WEEK'S RAP-UP (Members-Only articles are indicated in bold.) AG
OFFICIALS, LEGISLATORS TOUR STORM-DAMAGED OPERATIONS JOHANNS ANNOUNCES NEW RMA ADMINISTRATOR WAL-MART HELPS FLORIDA FARMERS AFTER HURRICANE BY PROMOTING LOCALLY-GROWN PRODUCE FDACS, RETAILER TO PROMOTE FLORIDA PRODUCTS IN CENTRAL AMERICA AND CARIBBEAN FARMWORKER ADVOCACY GROUP TARGETING MCDONALD’S PBH FOUNDATION URGES KIDS TO “GO WILD” IMMEDIATE OPENING FOR PRODUCTION MANAGER WRITE
THAT LETTER TO THE EDITOR - WITH A LITTLE HELP FROM FFVA
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