MATTERS BRAND TO REPLACE 5 A DAY
its spring board meeting in San Francisco March 31, the Produce for Better Health
Foundation unveiled the new "More Matters" brand for promoting fruit
and vegetable consumption.
Produce for Better Health Foundation debuted its exciting new More Matters
brand March 31.|
fresh mark will begin showing up on packaging and in-store displays next year.
created the new brand after the USDA's new dietary guidance, released in 2005,
made "5 A Day" obsolete. Considerable consumer research was conducted
during development of the "More Matters" message, which primarily targets
new brand received high marks from our target consumers, regardless of ethnicity,
age, education or income," said Ray Gilmer, FFVA director of public affairs
and a member of the PBH Executive Committee.
"I am genuinely excited about the potential for driving fruit and vegetable
consumption using the More Matters brand.
IN THIS WEEK'S RAP-UP
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