MAY 22, 2006

ISSUE 1116

 

CITRUS COMMISSION PROPOSES HIKE IN BOX TAX, NAMES NEW EXECUTIVE DIRECTOR

At a meeting Wednesday (May 17), the Florida Citrus Commission proposed to raise the per-box tax on citrus from 18.5 cents to 25 cents, the highest increase in a decade.

The additional revenue would fund marketing and public relations programs that would supplement current TV ads and build on the theme that Florida orange juice is a healthy drink choice. The Department of Citrus plans to spend a month getting input from those affected before it is put into place.

Also at the Wednesday meeting, the Citrus Commission voted to appoint Ken Keck, its general counsel and head of governmental relations, as the Florida Department of Citrus’ new executive director to succeed Bob Gunter, who announced his resignation in March.