COMMISSION PROPOSES HIKE IN BOX TAX, NAMES NEW EXECUTIVE DIRECTOR
At a meeting
Wednesday (May 17), the Florida Citrus Commission proposed to raise the per-box
tax on citrus from 18.5 cents to 25 cents, the highest increase in a decade.
additional revenue would fund marketing and public relations programs that would
supplement current TV ads and build on the theme that Florida orange juice is
a healthy drink choice. The Department of Citrus plans to spend a month getting
input from those affected before it is put into place.
at the Wednesday meeting, the Citrus Commission voted to appoint Ken Keck, its
general counsel and head of governmental relations, as the Florida Department
of Citrus new executive director to succeed Bob Gunter, who announced his
resignation in March.
ALSO IN THIS WEEK'S RAP-UP
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