ISSUE 1126 BUILDING
A NEW BRAND FOR FRUITS AND VEGETABLES Register
now to attend FFVA’s 63rd Annual Convention, September 17-19 at the Ritz-Carlton,
Naples, and plan to attend an informative educational session about the landmark
market research that helped create the new "More Matters" brand for
fruits and vegetables. Hear how retailers and leading industry partners are preparing
for the March 2007 launch. To register for the convention, go to www.ffva.com/convention
or call Martha Tucker at (321) 214-5200. ALSO IN THIS WEEK'S RAP-UP (Members-Only articles are indicated in bold.) |
