January 1 , 2006
ISSUE 1147
 
STRAWBERRY GROWERS PROMOTIONAL CAMPAIGN IN FULL SWING
 
The Florida Strawberry Growers Association is teaming up with grocers to promote this year’s bounty via a new promotional campaign. The “Drop Red Gorgeous” campaign conveys the message that “you are what you eat.” Wal-Mart and other retailers are displaying colorful point-of-sale signage through February. The campaign was created to inform shoppers that Florida strawberries are low in calories, free of sodium and fat, and packed with vitamin C, fiber, folic acid and antioxidents.
 
Wal-Mart is promoting the berries as part of its “Salute to America’s Farmers” year-long program to spotlight its committment to purchase from local growers.

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