February 12, 2007
ISSUE 1153
 
NEW STUDY EXAMINES CONSUMER BEHAVIOR AFTER SPINACH RECALL
 

Many consumers who stopped eating spinach after last fall’s recall also stopped buying other bagged produce, a study by the Food Policy Institute at Rutgers University has found. In a report released Feb. 5, the Institute said the study also showed that although most Americans heard about the recall, fewer were aware of significant details such as what kind of spinach was affected, what caused the contamination, and most important, whether the recall had ended.
 
Many Americans did not get or believe the message that spinach is now safe to eat, the study indicated. The report points out that there was a “lack of a definitive statement by the government indicating that spinach was now ‘safe’ to eat. Instead, the FDA issued a press release on Sept. 22 indicating that ‘the public can be confident that spinach grown in the non-implicated areas can be consumed.’ ”

The study can be found by clicking here.
 
 
 
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