October 27, 2008

ISSUE 1242

The Florida Tomato Committee is well on its way to launching its Florida Tomato Culinary Art Tour. The tour is designed to restore consumer confidence in tomatoes after the salmonella scare over the summer. Kicking off the tour is a tomato art contest open to residents of 15 markets in the eastern United States. A panel of judges has chosen the 15 preliminary winners, one representing each market.

Winning art can be seen at: www.floridatomatoart.com.
Viewers may click on their favorite artwork to vote for a grand prize winner. The winning art will be featured in the tour, which will take place at major food retailers and food service operators as part of a larger campaign covering the 15 targeted markets.