Membership, Marketing and International Trade

FFVA members recognize that marketing is essential for success and growth. The Membership, Marketing and International Trade Division operates an Exchange Management Group that administers several commodity exchanges for producers, including the Florida Sweet Corn Exchange, the Sweet Corn Growers Exchange, the Florida Vegetable Exchange, the Florida Green Bean Exchange and the Quincy Tomato Growers Exchange. These exchanges offer value by helping producers manage marketing programs on several fronts. They also make it easy for producers to monitor production conditions and make the most of dynamic markets. In addition, the division’s Marketing Management Service offers staff expertise to members for resolving shipping disputes under the Perishable Agricultural Commodities Act.

FFVA members also enjoy a retail price monitoring service available exclusively on FFVA’s Web site. The service offers pricing data for sample stores in Atlanta, Chicago, Dallas, Los Angeles, New York and Toronto. The weekly data shows retail prices for popular Florida products, helping shippers monitor their most important markets and make certain consumers get the value they expect.

The division also provides members with access to FFVA’s partnership with C.H. Robinson Worldwide Inc., one of the world’s largest transportation, logistics and sourcing companies. Increased competition and rising fuel costs present tough transportation challenges for growers. Through FFVA, members have access to efficient, effective solutions dedicated to the delivery of fresh produce from Florida.