FFVA’s credibility on agricultural priorities and issues makes it a leading resource for journalists across the country. Helping to build public support for pro-agriculture government policy, the Public Affairs Division manages a variety of communications programs and channels designed to share and promote the produce industry’s voice on a variety of critical issues.

FFVA's public relations activities impact hundreds of reporters, editors and broadcast producers each week with news on industry topics. Journalists regard FFVA as a most trusted source for news and perspectives from Florida’s produce industry. This credibility enhances FFVA’s effectiveness on the issues that matter the most to Florida agriculture.

Additionally, FFVA assists its producer members as they work with news media to deliver key farming messages and tell their stories. The Public Affairs Division also provides valuable expertise in crisis communications to assist members in being prepared for a variety of emergencies.