ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>FFVA10 67th Annual Convention</title> <link rel="stylesheet" type="text/css" href="css/screen.css" media="screen" /> </head> <body class="theme2"> <div id="container"> <table id="table" border="0" cellspacing="0" cellpadding="0"><tr> <td id="main" class="background2"> <a href="register.asp"><img src="images/logo_header.png" alt="FFVA10 67th Annual Convention" title="FFVA10 67th Annual Convention" id="logo"></a> <a href="register.asp"><img src="images/registernow.png" alt="Register Now!" title="Register Now!" id="cta"></a> <br clear="all"/> <div class="content" style="padding-bottom: 250px;"> <h1> September 19-21<br /> The Ritz-Carlton, Naples </h1> <h2>Issues Forums</h2> <h3>Sales innovation: Why sales people fail, and how to fix it</h3> <p class="block">Any company wanting to survive and thrive in today s dynamic global marketplace must be nimble and proactive. Pressures on the bottom line increase every season. The same sales and management framework that worked for years may be in need of an overhaul. Bring members of your sales and marketing team to find out how to infuse valuable energy and innovation into your organization.</p> <p class="small" style="text-align: right;"><i>Eric Schulman<br/>Sandler Sales Institute</i></p> <h3>Food safety and the FDA: Where we go from here </h3> <p class="block">The U.S. House has passed a food safety bill, and Senate debate is pending on the Food Safety Modernization Act of 2009. The legislation would place more emphasis on prevention of food-borne illnesses and would give the U.S. Food and Drug Administration increased authority to address food safety problems. The agency has indicated it will publish proposed regulation in the coming year. Find out what direction the FDA is taking on this issue, which is critical for the entire food supply chain.</p> <p class="small" style="text-align: right;"><i>Dr. Jeff Farrar<br/> Associate Commissioner for Food Protection<br/> U.S. Food and Drug Administration</i></p> <h3>New ways to market: Harnessing social media</h3> <p class="block">If you think social media has no place in agriculture, think again. Companies are learning to use the power of Facebook and Twitter to expand their reach. But where to start? Take a step out of your comfort zone and find out how to make these tools work for you in this new world of media.</p> <p class="small" style="text-align: right;"><i>Mark Jewell<br/> Social Media Consultant and Founder<br/> AgJobsNetwork.com</i></p> </div> </td> <td id="sidebar"> <a class="nav" href="default.asp">Home</a><br /> <a class="navon" href="forums.htm">Issues Forums</a><br /> <a class="nav" href="keynote.htm">Keynote Speaker</a><br /> <a class="nav" href="activities.htm">Activities</a><br /> <a class="nav" href="events.htm">Schedule of Events</a><br /> <a class="nav" href="sponsors.htm">Sponsors</a><br /> <a class="nav" href="accommodations.htm">Hotel</a><br /> <div id="contact"><img src="images/logo_footer.png" alt="www.FFVA.com (321) 214-5200"/></div> </td> </tr></table> </div> </body> </html>