P.O. Box 948153
Maitland, FL 32794
www.ffva.com

NEWS RELEASE

FOR IMMEDIATE RELEASE
CONTACT: Ray Gilmer or Barbara Wunder 321-214-5200

COACH, SPORTSCASTER TERRY BOWDEN MOTIVATES AT FFVA'S 62ND ANNUAL CONVENTION

ORLANDO, Fla. (September 27, 2005) Terry Bowden knows how to take on a challenge. He can identify with Florida growers faced with unrelenting obstacles on the path to success. Known for his remarkable college coaching career as well as a second career in network sportscasting, he's never been the type to let adversity get in his way. Bowden shared his exciting perspectives on success today with Florida Fruit & Vegetable Association's (FFVA) members and others as the Awards Luncheon Speaker at FFVA's 62nd Annual Convention at the Omni Orlando Resort at ChampionsGate near Orlando.

His presentation, titled Audacity, The Belief That You Can Accomplish Anything, focused on how to motivate every member of an organization to want to do his or her best.

"It's about convincing each and every one of us about the difference they can make," said Bowden. "It's about facing adversity with the belief that you can accomplish anything. No matter who you are, no matter how tough the objectives, you can get the job done if you put your mind to it."

Bowden's coaching record is an example of what can be accomplished with this "audacity" attitude. As head coach of the Auburn Tigers, he won 73% of his games and posted the best opening five-year run of any head football coach in school history.

He also became the first college coach in 50 years to win his 100th career game by his 40th birthday.

Now retired from coaching, Terry Bowden has become one of the top studio analysts in college football as an analyst for ABC Sports.

Bowden comes from one of the most successful families in college football. His father, Bobby Bowden, turned Florida State into a national champion, his brother Tommy is head coach at Clemson, brother Jeff is the offensive coordinator at Florida State and brother-in-law Jack Hines is an assistant coach at Clemson.

"We enjoyed Terry's message," said FFVA President Mike Stuart. "He's a great example of someone who can look challenges in the eye and work through them - all without losing his sense of humor," said Stuart.

In addition to Bowden's address, another highlight of the convention was the first 2007 Farm Bill Listening Session in Florida. Producers were able to share their concerns about the upcoming Farm Bill with USDA Secretary Mike Johanns.

Florida Fruit & Vegetable Association, located in Maitland, is an agricultural trade organization representing Florida's producers of fruits, vegetables and other crops.

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Editor's note: Photos available of some speakers/participants in CD included with packet.