P.O. Box 948153 Phone: (321) 214-5200
Maitland, FL 32794-8153 Fax: (321) 214-0210

News Release

FOR IMMEDIATE RELEASE
Contact: Barbara Wunder (321) 214-5207

FLORIDA FRUIT & VEGETABLE ASSOCIATION NAMES LISA LOCHRIDGE AS DIRECTOR OF PUBLIC AFFAIRS

MAITLAND, Fla. (November 27, 2006) - Florida Fruit & Vegetable Association has named Lisa Lochridge as its director of public affairs, effective today. Lochridge brings to FFVA a strong background in public relations and journalism.

"We're extremely pleased to have Lisa with us," said FFVA President Mike Stuart. "She brings a wealth of experience with her, and she is no stranger to the Florida agriculture industry," he said.

From 1978 to 1999, Lochridge worked in various editorial and management capacities with the Orlando Sentinel, including six years as Seminole County Bureau chief. For the past seven years, she has been an executive with CBR Public Relations in Maitland, providing clients with media relations, issues management and crisis communication counsel.

"I'm delighted to be joining the association," Lochridge said. "As a Central Florida native, I grew up surrounded by the agriculture industry, so it seems especially fitting that I now have the opportunity to serve the members of FFVA."

Lochridge holds a bachelor's degree in Journalism and a master's degree in Communications from the University of Central Florida.

Florida Fruit & Vegetable Association is an agricultural trade organization representing Florida's producers of fruits, vegetables and other crops.

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