Hotel Information

The Breakers, Palm Beach

Founded on the sands of Palm Beach in 1896, our resort’s story has been one of strong roots ever since—holding true to our values while evolving in a changing world.

In the late 1890s, just before the turn of the century, industry tycoons and elegant socialites began flocking to the pristine shores of a new destination—a long strip of an island called Palm Beach. It was our founder Henry M. Flagler, one of America’s great industrialists, who started the trend of grand, gorgeous properties on the island. His first was The Royal Poinciana, a six-story Georgian beauty. Two years later, Flagler debuted his premier oceanfront hotel, which delighted guests with its proximity to the water and unique location—right at “the breakers,” where the waves crashed and sprayed.

Year by year, the resort’s reputation grew and word spread, beckoning the glitterati to vacation in Palm Beach year-round. At any given time, the guest register read like a “who's who” of early 20th-century America: Rockefellers, Vanderbilts, Astors, Andrew Carnegie and J.P. Morgan, vacationing alongside US presidents and European nobility.  Today, the story of The Breakers continues, holding fast to the ideals that put it on the map—unapologetic luxury, seaside glamour and world-class service—but also embracing the new. In our modern world that is more interconnected than ever before, we’re fully committed to our employees, our environment and the enduring mission of our organization.

Click here to reserve your room and enter the dates of your stay. Or, you may call 888-273-2537 and reference the group Florida Fruit & Vegetable Association.

The reservation deadline to receive the FFVA convention rate is August 23.


FFVA 2019 attendees are responsible for making their own hotel reservations. Registration for the convention does not include hotel accommodations. To ensure a room, please book as early as possible.