In a nod to its roots, the Florida Fruit & Vegetable Association is renaming its blog FFVA Harvester. The Harvester was a monthly newsletter started in 1965 that was created to enhance FFVA’s communications with its membership.
The first issue of the Harvester was a one-page newsletter and featured a photograph of Miss Florida posing in a display of winter vegetables at FFVA’s 22nd Annual Convention. Other stories focused on a proposed Florida-Mexico joint promotion program for tomatoes, convention awards and a visit to Florida by the Agriculture Committee of the U.S. Chamber of Commerce. George Wedgworth was FFVA’s president at the time, and the biggest issue facing the industry and the association was labor.
The Harvester grew to four pages soon after and remained that way until the early ‘90s, when the need to provide expanded information to members resulted in the development of a full-fledged magazine. The print magazine in stopped in 2001, when FFVA turned to a digital format.
Fast-forward to today, where The Harvester (formerly FFVA In Depth) complements the information available to its members through online publications such as The FFVA Voice and Today’s Headlines, member bulletins and an online member resource library. What better way to honor FFVA’s roots than by returning to the name of our original member publication? We hope you enjoy it.